Corporate Gift Basket No-No's

If you own or work in a corporation, you might consider giving gift baskets to your clients during the holiday season or for other special occasions. While most recipients appreciate receiving presents, some people may take offense at an ill-considered gift. Avoid the following common errors when giving corporate gift baskets and make sure your gift baskets leave a positive impression.

Choosing quantity instead of quality

When you decide to give away corporate gift baskets, you probably set a budget. Instead of trying to squeeze in as many presents as possible, which often means that you have to settle for inferior quality, select a few items of outstanding quality. You want your clients to remember you for giving special gifts, not for choosing inferior ones.

Sending branded items

At first thought, it might seem that sending gifts emblazoned with your corporation's logo is a good idea that makes your clients remember you. In reality, it tends to make your company appear cheap and its gifts seem unimaginative and impersonal. Instead of choosing branded presents, purchase quality items that carry broad appeal.

Not doing your homework

Know the basics about your clients. A little knowledge can stop you from giving a wine gift basket to an alcoholic or a basket packed with meat products to a vegetarian. Similarly, do not send joke or gag gifts to people when you are unsure of how they might react.

A corporate gift basket can serve as a thoughtful present that lets your clients know you appreciate their business. However, there are common pitfalls associated with this sort of present, so before you decide what to send them, keep these corporate gift basket no-nos in mind to ensure happy and trouble-free gift giving.